SickKids Foundation
SickKids VS TheUnknown: Be A Light
Work in advertising and you’ll hear the phrase “We’re not saving lives.” It’s a good reminder that helps keep things in perspective. But every once in a while, you get to work on something like SickKids, and it reminds you that advertising can actually make a difference. …Does this mean I’m getting my soul back?
Case study video
Special extended cut of the 60-second hero spot that ran across TV and online
A look at the making of the new campaign video
Emails & social
OOH
Web banner
DM to Monthly Donors (front)
DM to Monthly Donors (back)
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Agency: Cossette
Executive Creative Directors: Craig McIntosh & Jaimes Zentil
Creative Directors: Mario Cesareo & Valentine Ho
Associate Creative Director/Copywriter: Jon Taylor
Associate Creative Director/Art Director: Andrea Romanelli
Copywriter: Roya Hakami
Art Director: Adil Abel-Gabar