Award-winning Creative Director and writer, propping up the capitalist regime since 2008.
I don’t love perpetuating a system that places profit over people and the planet. But I do love coming up with innovative ideas, compelling concepts, and mindful messaging (and alliterations) to help clients stand out and connect with consumers in a meaningful way.
With over 15 years’ experience, I’ve worked on all kinds of stuff for all kinds of brands in all kinds of sectors. My words and ideas have generated awareness, engagement, leads, and accolades, building trust and loyalty while inspiring people to get behind the wheel, make money moves, conquer new culinary frontiers, invest in themselves, and even help save lives.
I have—as the kids back in 2020 and a millennial considered “cheugy” in 2021 now would say—the range.
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Automotive: Nissan, Infiniti, Mercedes-Benz, Volkswagen, BMW
Financial: TD Canada Trust, TD Bank, MBNA, Citibank, Scotiabank, Intuit TurboTax, Rogers Bank
Food: Kraft Heinz, Red Lobster, M&M Food Market, McCormick, Dr. Oetker
Consumer Goods & Services: Electrolux, Frigidaire, The Home Depot, Sephora, Sonos
Telecom: Rogers Communication
Non-profit: SickKids Foundation, Canadian Blood Services
Education: University of Toronto School of Continuing Studies, The Chang School of Continuing Education
Aviation: WestJet
Energy & Power: Esso
Postal & Courier: Canada Post
Agriculture & Farming: BASF Canada, United Farmers of Alberta (UFA) -
Clio Awards, Marketing Awards, Communication Arts, Applied Arts, Advertising & Design Club of Canada (ADCCs), Canadian Marketing Association (CMAs), Content Marketing, Shopper Innovation + Activation (SIA), Graphis Advertising, Lotus, TIME’s Person of the Year (2006)