BASF Canada
Holiday Card
This is an oldie, but it remains in my book for many reasons: 1) It's a chemical company. For agriculture. Like, how creative could you possibly get? 2) I got to be funny. 3) It was super low budget, but the idea holds. 4) Client and the growers who received the card all loved it.
“I got this text from a large grower friend of mine: ‘Hey, BASF Christmas card was awesome! Funny as hell.’”
— BASF Client
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Agency: kenna:
Creative Directors: Tim Thompson & Ken Morgan
Copywriter: Valentine Ho
Senior Art Director: Matt Dawson